Using large publicly-available data sources, CounterAction conducts investigations to surface, and track anomalies on digital platforms leading to investigations examining these digital activities in greater detail and depth, seeking to reveal attempted coordination (authentic or automated), and the identities of those behind the activities.

CounterAction was founded in 2014 by Trevor Hugh Davis, currently a Research Scientist and disinformation thought leader at Notre Dame University. Over the past decade, we have employed or partnered with dozens of talented individuals and organizations. Our achievements, most of which are unknown the the public, are substantial. Some who deserve particular credit include John Blessing, David Sielaff, Kate Head, Danielle Whelton, Kristine Wilfore, Laura Quinn and Pat McGhee. While we continue to service select clients, CounterAction is in the process of pivoting to match our services to current market condition.
Disinformation and Elections Service Offerings
CounterAction has provided support to organizations combating disinformation for nearly 8 years. We focus solely on deliberate, covert efforts by organized groups to spread false or misleading information. Our services help prevent election interference, communal violence, and pandemic misinformation.
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Our Approach
1
Map Assets in Real Time
Use big data to track digital exhaust and apply ML/NLP to find aberrations. We use open sources that can be provided to media, government, and platforms.
2
Go Beyond Anecdotes
Combine advanced tools like ML, NLP, and graph analysis with expert knowledge to ask the right questions and understand cultural context.
3
Test Your Hypothesis
Avoid confirmation bias by rigorously testing hypotheses about disinformation sources and campaigns.
Our Technologies
Petabyte-Scale Data Collection
Continuous collection across 3M+ news sites, 108 languages, and dozens of social networks.
Open Source Investigation Tools
Historical DNS records, email metadata, IP allocation, and more for in-depth research.
Media Analysis Software
Image provenance tracking and novel perceptual hashing for meme analysis.
Core Services
Threat Intelligence
Early, actionable intelligence on potential threats, including assets, networks, and messaging. Customized reports and crisis response.
Planning Exercises
Red team and blue team exercises to identify vulnerabilities and develop monitoring and disruption strategies.
Deep Dive Investigations
Long-form analysis of specific phenomena, groups, or topics related to disinformation campaigns.
Selected Media
CounterAction's work has been featured in numerous high-profile media outlets, including The Atlantic, The Washington Post, BuzzFeed News, The New York Times, and The Christian Science Monitor.
Get in Touch
Email
info@counteraction.com